Revenue Growth
2
x
in startups achieved by eliminating intervention points after analyzing user journey and adjusting behavior patterns
products are launched
1
+
conversion increase
+
1
%
users are influenced
1
M+
Hi there,
having a background in software engineering, getting a business degree, and taking tens of marketing courses helped me to launch products and, eventually, to discover my true passion — helping entrepreneurs to boost their growth with behavioral design. It is all about creating context and shaping a product, that helps to promote desired actions. Every day entrepreneurs introduce new products and services, that help to solve someone’s problem. However, early adopters are often different from end-users, which would allow a company to grow. I am here to help businesses to adjust and cross that traction gap.
Years and startups later, I am devoted to simplifying choices that we as users and consumers make every day.
What is Choice Architecture?
Choice Architecture is a new approach to understanding human behavior and influencing choice by organizing the context in which people make decisions.
- creating an offer for a new customer? A user must have enough knowledge to successfully complete the action on the first attempt. Otherwise, frustration, and quitting, may occur.
- want a user to log into a service every day? Create a habit with all three elements together: trigger, motivation, and ability.
- want a user to post more often? Increase the number of triggers or amplify motivation leading to the desired behavior.
- designing a package for your product? Learn what key elements should be displayed on it to help your potential customer to make a decision.
How can I help?
- define and analyze intervention points
- strategize for conversion, adoption, and retention
- reduce number of frustrated users
- increase number of loyal customers
- promote better user choices
- simplify user flow
- clarify potential of your business
- prioritize focus areas